MoveNow is an initiative/program created by Allianz to bring youth back to sports. Several studies show that sports engagement in young years is not only important for the physical and mental health but especially key for the successful academic development of the kids. MoveNow is the umbrella for numerous projects all working towards the same goal. Our team worked with Allianz on shaping the overall strategy of MoveNow and develop as well as implement new project ideas.

In 2022 Amundi launched the first big Women’s golf tournament in Germany since 2016 Amundi wants to strengthen the female role in sports through sponsorships in Women’s tennis and Women’s golf. We helped shape and implement Amundi’s sustainable engagement for these tournaments and developed an overall communication concept to bring it all together.

With the aim of anchoring their sustainability efforts in sponsoring, we were commissioned by HypoVereinsbank to develop a sustainability strategy for the partnership with FC Bayern Munich. Based on an ESG analysis, we defined focus topics, a campaign approach and a holistic activation concept. In addition, we supported the implementation of concrete measures and the accompanying communication.

In cooperation with Civey we created a research study with around 5000 participants to inquire about sustainability in sponsoring. In order to find the best solutions for our clients, it is important to know what the population thinks about various sustainability topics in sponsoring.

In order to support research on sustainability in winter sports, we collaborated with IRIS on the sustainability section of their study ‘Schneekanone’ (Snow canon). Amongst many other interesting findings, the one that most surprised us was that participants see sponsors in the driver seat to make winter sports more sustainable.