GreenGame

HypoVereinsbank is taking its long-standing sustainability efforts on and off the pitch by using its partnership with FC Bayern Munich to generate real impact.

Based on a comprehensive ESG analysis, we developed a strategy to achieve precisely this. Focus topics were defined, which were then translated into a holistic campaign approach with a corresponding activation concept. The approach: to create a platform that also includes those who have fewer opportunities in our society. And to give them a place where they are seen, encouraged and supported.

We also supported the HypoVereinsbank team with the implementation of specific measures and the accompanying communication. From the tactics board to the pitch!