Brand Partnerships & Sponsoring
Consultancy and implementation of sustainable brand partnerships.
Pressure from internal and external stakeholders, more restrictive legal requirements and, of course, consumer expectations in terms of social responsibility will increase, which will also have an impact on brand partnerships.
Sustainability is more than just a passing trend in marketing. It is a development that is fundamentally changing the playing field. In sponsorship in particular, brand partnerships need to be rethought in order to achieve a sustainable impact in the long term.
We support companies in adapting their sponsorship strategies to a shared value system and a sustainable corporate strategy. Through integrated communication platforms that are globally orientated and cross-target group, we jointly create an effective and authentic brand presence.
Our services include:
-
Rights and partnerships
-
Strategy and consulting
-
Conception and ideation
-
Campaigns and content
"Good sponsorship is more than just `money for rights´. To get the best out of a brand partnership, you need partners who not only fit in with your marketing objectives, but also share your values and sustainability goals."
Insa Heegner