GreenGame

As Europe’s largest asset manager, Amundi embodies the pursuit of excellence and the best possible results. At the same time, sustainability and equal opportunities are firmly anchored in the corporate philosophy.

Taking into account the strategic goals in the German market and the interests of the target groups, we have developed a customized sports sponsorship strategy that is in line with our corporate values. In doing so, we have identified suitable platforms for involvement in sport.

The two tournaments, the Amundi German Masters, which is Germany’s only professional tournament on the Ladies European Tour, and the Porsche Tennis Grand Prix, an internationally renowned highlight of the WTA 500 tournaments, serve as ideal venues for Amundi’s targeted support of women’s sport in Germany and for the promotion of young female talent.

In addition to our strategic consulting, we support with the development and implementation of activations – both digitally and on site.